Coins for Change 2012

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Many people have asked "What is your favourite party, game, or feature of Club Penguin?"

Coins for Change! Every year millions kids from around the world to donate billions of their hard earned virtual coins to three different causes. These causes include health, education, and the environment. Based on the kids virtual donations, Club Penguin donates $1 Million dollars to help kids around the world. Over the past 6 years Coins for Change has donated more than $8 Million dollars and changed the lives of more than 250,000 children.

2015

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I am surprised by how many game developers continue to ignore the free-to-play business model and the impact of Club Penguin on the game industry. In the next 3 years, approximately 150 million penguins (kids) will become teenagers. A couple things you need to understand about Club Penguin:

  • Club Penguin is almost 8 years old.
  • Club Penguin is a service.
  • Club Penguin has released new content every week since it launched in 2005.
  • Club Penguin releases content globally on the same day in 5 languages.
  • Club Penguin releases all merchandise in sync with the online world.
  • Club Penguin is free-to-play (or freemium)

Is your studio ready for this new generation of players?